With consolidated growth in attendance figures – a 5.5% rise vs February 2013, and a strong increase in business activity, the six-show ensemble once again confirmed the consistency of its leadership and the strength of its outreach and appeal to leading players in the fashion industry.
72% international, the 61,641 visitors made up of buyers, stylists, designers for fashion and accessories brands, and heads of fashion companies-, looking for inspiration, creativity and innovation, came to discover a rich and complementary offer proposed by some 1772 exhibitors -spinners, weavers, trim manufacturers, design studios, tanners, fashion manufacturers- from many various countries, representing a diversity of cultures and fashions.
Acclaimed by the world’s largest markets, Première Vision Pluriel is a highly effective and coherent tool with a rich and unique aesthetic vision. It stands out as a trusted value for bolder, more active and ever more demanding professionals in a global economic context showing continued signs of instability and fragility.
ZOOM February 2014: a buzzing session with even more international visitors There was a vibrant and bustling business atmosphere throughout the show from day one. The specialist fashion manufacturing trade show for the Euromed and Indian Ocean regions confirmed its international appeal, with 59% of visitors travelling from outside France, eager to experience what the exhibitors had to offer.
Zoom’s integration into Première Vision undoubtedly boosted visitor quality and the show greatly benefited from the group’s advertising and promotion. This growth is set to increase further, when Zoom joins Première Vision and Knitwear Solutions in Hall 6 from September’s session.
Première Vision Pluriel
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