Kassim bags Pakistan's highest denim exporter award

18 Mar '14

2 min read

Pakistan based Kassim Denim has bagged ‘Highest Denim Exporter of the Year’ award from the Government of Pakistan. Alongside, its Creative Director - Arsal Kassim too was awarded ‘KCCI Businessman of the year Gold Medal Award’.

Pakistan is ceaselessly ramping up its status as a prominent centre for denim production. Over the past 22 years, Kassim too has grown in stature to now become Pakistan's leading denim fabric manufacturer and exporter.

“It’s a proud moment for Kassim Denim to be acknowledged by the Government of Pakistan as the highest denim exporter and for me to be awarded the KCCI Businessman of the year Gold Medal’, an elated Arsal Kassim said.

He adds, “I share this award with all those who have honestly and faithfully worked with us to enable us to bag these coveted awards”.

Kassim Denim’s métier is its passion to produce the best denim fabric, which has been made possible by its technical staff and ongoing research efforts of its R&D team.

Kassim Denim has also been very mindful and conscious of the environmental impacts of industrialization, and takes all possible steps to be sustainable and eco-friendly.

Kassim shows is utmost conscious of reducing its carbon footprint, by evaluating the carbon foot prints of the fiber/yarn it uses.

For ease of analysis, Kassim categorizes the fibers as:

a) Natural (from plants, animals and less commonly, minerals) and for these, it focuses directly at the farm stage by monitoring field preparation, planting and field operations, harvesting and yields.

b) Synthetic (man-made) with the crucial knowledge that they are produced fossil fuels, which consume high amounts of energy. Kassim keeps close tabs on the energy and chemicals used to weave those yarns into fabric.

Kassim produces a diverse range of fabrics ranging from 6oz to 14oz in mostly ring yarns ranging between stretch and rigid fabrics, power stretches and specialty blends.

Kassim is one of the pioneers of organic denim in Pakistan. Fabric finishing includes a wide range of over dyed and coated denims

Fibre2fashion News Desk - India

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