ISPO Beijing moves one month earlier to Jan

27 Mar '14

2 min read

Messe München International is moving ISPO BEIJING to a time slot one month earlier than usual in 2015. This one-time change was necessitated by the Chinese New Year, which is celebrated during the usual date range for ISPO BEIJING. Asia’s most powerful sports business platform will be held from Wednesday, January 28th to Saturday, January 31st, 2015 at the China National Convention Center (CNCC) in Beijing.

In 2015 the Chinese New Year celebrations start on February 19th, and traditionally last for fifteen days, thus overlapping the usual February date for ISPO BEIJING. Moving the trade show forward was essential. Postponing the event after the Chinese New Year to mid-March was not an option due to the order cycles in the sports business.

Klaus Dittrich, Chairman of the Management of Messe München International explains: “Changing the date for a trade show presents the organizers with the challenge of finding a compromise within the international (trade show) calendar taking into account the wishes of our industry partners.

“Therefore we contacted our customers early on to jointly discuss and find the best possible date under consideration of all aspects.” This means that in 2015 ISPO BEIJING will be held just a short time after the US-based Outdoor Retailer, and for once before ISPO MUNICH, held from February 5th to 8th, 2015 at Messe München.

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