Nearly 150 luxury brands present at CURVENV Las Vegas

31 Mar '14

4 min read

The Eveden Fitting seminar and workshop remain very popular as well as the Trends Seminar that gives precious seasonal directions to buyers stocking up on the Fall-Winter 2014 collections. In addition, a Trend Wall placed at theentrance of the show and commented on a daily basis by trend specialist Maria Teresa Sampedro of Promostyl gave buyers a new opportunity for a more customized trend experience.

The new account program under the heading of “Love a new brand, Open an Account, Win a Trip to Paris” remains wildly popular increasing brand exposure and enticing retailers to get acquainted with new brands and broaden their selection. Over 300 entries were received for Las Vegas and New York combined out of which 2 buyers will be selected and go to Paris Mode City on July 5, 6 & 7 2014. Other winning tickets will be rewarded with special gifts.

Other services such as our personal shopper program were met with success and generated a total of 20 appointments. The online appointment booking service is very much used by buyers who can prepare their visit way ahead of time: 1,000 appointments took place at CURVENY New York and 600 at CURVENV Las Vegas.

Last but not least, CURVENY New York hosted its first Lingerie Fashion Night ‘IN’ event on February 24th at Tribeca Skyline Studios. The evening featured an unprecedented, explosive lingerie runway show with a diverse group of models showcasing pieces from Fall/Winter 2014-2015 collections from the industry’s top brands. The Platinum sponsors for the evening included Aubade, Wacoal, Eveden, UGG Australia, and Hanes Brands.

Guests of the Lingerie Fashion Night “IN” included press from Lucky Magazine, WWD, NBC News and Good Morning America, and chief buyers from major department stores including Barney’s New York, Bergdorf Goodman, Bloomingdales all mingling with and key boutiques and online retailers over specialty cocktails and stunning 360-views of the Manhattan skyline before clamoring to see a runway show highlighting the intimates industry’s best new pieces.

Overall, both shows have become the uncontested industry leaders, the not-to-be missed platform for every intimate apparel professional in North America. They offer twice a year an unparalleled networking opportunity promoted by CURVExpo on an ongoing basis thru our presence on social media and e-newsletters.

CURVENY New York

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