Woolmark & SARAR team up to launch Cool Wool collection

01 Apr '14

4 min read

Cool Wool garments are manufactured from lightweight Merino wool fabrics with a maximum weight of 190 g/m2 and a maximum mean wool fibre diameter of 22.5 micron. The fabric/garment surface is clean and smooth. Cool Wool fabrics and garments carrying the Woolmark logo arenormally 100 per cent Pure New Wool but can include blends of wool with fine animal fibres.

The Woolmark Company promotes Merino wool by supporting the industry across the supply chain - from woolgrowers to spinners and weavers, from garment manufacturers to designers and retailers – providing education to the trade and consumers about the fibre's benefits and performance qualities, such as its versatility across all seasons.

"This collaboration provides an opportunity to expand global Cool Wool visibility and availability; SARAR is one of the largest European textile manufactures, producing for private labels and its own brands with availability in 48 countries," says The Woolmark Company's Chief Strategy and Marketing Officer Rob Langtry.

"The product portfolio for Cool Wool initially focuses on menswear for this season but will expand further into womenswear for future spring/summer seasons and into other key markets. SARAR is already well established in Turkey and is looking to widen its international presence, offering wool as a quality all year round fibre for premium suits and separates. A co-branded campaign and film will be available to support the collaboration."

SARAR is the leading contemporary, urban male's brand originating from Turkey. There is often a perception that wool should be worn during the autumn and winter months, but the SARAR Cool Wool Collection will change this perception through promotion at retail and key media placements.

SARAR Board Member Mehmet YILMAZ said: "The Cool Wool collection is one of the most important innovations since our foundation in 1944. In this collection we have worked closely with The Woolmark Company and we are proud to create such an innovative collection."

Woolmark

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