Alok takes over full management control of Next Creations

09 Apr '14

2 min read

In 2010, Alok International had invested in Next Creations Holdings, LLC. with the objective of strengthening it’s US operations and design capabilities. With immediate effect, Alok has taken full management control of Next Creations including it’s branded business, it’s license with Charisma, as well as private label. This will also include Raymond Waites Design brand in all applicable categories.

As part of the new structure, Michael Vidra will remain president of the company and report to Arun Agarwal, the Chief Executive Officer and the Board of Directors.

“We are thrilled about the new resources this will bring to our company which not only helps tremendously to service our current customer base but also helps in our aggressive growth plans including the new growing categories such as soft window, kitchen textiles and bedding,” said Arun Agarwal.

“Alok is a market leader in the industry and I could not have been happier to see the control of the company going into the hands of a better company. I feel this will help the evolution of Next and will take it to the level I have always dreamed of,” said Michael Vidra.

Both companies will show in the newly expanded showroom at 105 Madison, on the 4th floor, in a space reflecting simplicity and elegance based on the principals of directional signs, Vastu, designed by Rei Diaz and the architect Fu Yokota.

Alok International

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