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NY NOW summer edition adds five days of seminars & events

28 Apr '14
4 min read

For the LIFESTYLE track,  the Day Spa Association will host a first-ever "Spa-ctacular" Exhibit Floor Tour, on August 17, featuring "can't miss" products and suppliers for spa retail. “Start, Grow or Expand Your Business with a Pop Up Shop, hosted by Specialty Retail Report” will explore temporary retailing – whether a “store within a store,” trunk show or off-premise retailing –and the “pop up” shop phenomenon on August 17. The GHTA Industry Summit presents a roundtable dialogue on August 18, titled “Embracing the New Normal: An Environment Rich in Possibilities,” as a precursor to GHTA’s 2014 Conference in November.

New ideas, strategic insights, and business-building inspiration will be explored through the NEW track. On August 16 and 17, NY NOW, Giftware News and Baby & Kids present “Keeping It Fresh: Tips to Engage Customers, Excite Staff and Increase Sales.” A half-day Museum Store Association program, “Planning with Intention: Thinking Strategically about Your Store’s Future,” will be offered on August 17. “Year-Round Retail Events To Drive Traffic & Boost Sales,” hosted by GIFT SHOP on August 18, will address themes and tools needed to plan, promote and host memorable events. IRCE Focus will present a two-part series on August 18 and 19: “7 Ways to “Out-Ninja” Amazon,” and “Hit Your Holiday Sales Goals with Targeted Email Marketing.”
 
Buyer hospitality during NY NOW will include daily “Fresh Start Breakfasts,” from 8:30am – 9:30am, and Happy Hour Receptions, from 5:00pm – 6:00pm, at Pier 94. In addition, the concurrent Artisan Resource, which offers U.S.-based volume importers, direct import retailers and wholesalers the opportunity to meet with international artisanal producers, will host a free Welcome Reception on its opening day, August 16.
 
Two highly-anticipated after-hours special events also are planned for market week. On August 17, the 63rd Annual Retailer Excellence Awards recognize excellence in retailing and individual achievement, culminating with the presentation of Gift for Life’s 2014 Industry Achievement Award. On August 19, specially-priced tickets are available for “A Night on Broadway” featuring BEAUTIFUL: THE CAROLE KING MUSICAL. In addition to these evening events, NY Market participants are also eligible for complimentary admission and a 20% shopping discount (on full priced items) to MAD (Museum of Arts and Design) during Market Week with a summer 2014 badge.
 
Beyond events and education, NY NOW will feature four special products displays, including the third annual “Open House” Display, sponsored by Progressive Business Media and One King’s Lane to showcase home products reflective of four key 2014-15 trend areas. Three other exhibits presented at Javits Center include the “Made in USA” display of both handmade and factory-produced American-made products; the SustainAbility: design for a better world display featuring eco-friendly and socially-responsible home and lifestyle products; and a NEW! Preview showcasing products from exhibitors at Pier 94.
 

NY NOW

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