Home / Knowledge / News / Textiles / Guess picks ISKO denim fabric for performance jeans line
Guess picks ISKO denim fabric for performance jeans line
03
Sep '14
ISKO, a producer of denim fabrics said Guess - the American lifestyle brand - has chosen its denim fabrics, to create a special selection of high performance denim jeans for both men and women.

The men’s style ‘Powerdenim’ enhances functionality and practicality from ISKO’s ‘XMEN’ denim fabric, designed with an inner invisible technology, which enhances wearability, style and fit.

The authentic spirit of this resistant fabric is combined with a one-of-a-kind performance for flexibility and freedom of movement, ISKO said.

While the ultra-feminine women's style ‘Powershape’ is based on ISKO's 100% Jeggings technology, an incredibly light fabric that adapts perfectly to the body's curves, embracing the silhouette and creating the wonderful sensation of a second skin.

Paul Marciano, Creative Director at Guess said, “Style and innovation have always been the pillars of our successful story as a denim brand. It is an evolutionary process fed by continuous research in fabric, fits and style”.

Marco Lucietti, Global Marketing Director at ISKO said, “Modern consumers are increasingly aware of what they wear and they choose garments that make them feel unique.

“We worked together with Guess to create a program that responds to these needs and is able to ensure an unprecedented fit and look”.

The Powerdenim and Powershape styles will be available in all Guess stores, online and in selected department stores and multi brand stores from September 2014.

ISKO, a division of Sanko Holding, is a leading denim fabric producer company producing a wide range of innovative denim fabrics and has offices in 35 countries all over the world. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Azerbaijan's Gilan Textile Park raises exports by 40%

Apparel/Garments | On 18th Aug 2018

Azerbaijan's Gilan Textile Park raises exports by 40%

Azerbaijan's Gilan Textile Park has raised its exports by 40 per cent ...

CPD studies living cost of Bangladesh RMG workers

Apparel/Garments | On 18th Aug 2018

CPD studies living cost of Bangladesh RMG workers

The living cost of readymade garment (RMG) workers in Bangladesh...

Brazilian cotton price index returns to April 2018 level

Textiles | On 18th Aug 2018

Brazilian cotton price index returns to April 2018 level

Cotton prices dropped in Brazil in the first fortnight of August as...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mr Ambrose Chan
DSG International (Thailand) PLC

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search