Home / Knowledge / News / Textiles / Masaba Gupta showcases her 1st Fiama Di Wills line at WIFW
Masaba Gupta showcases her 1st Fiama Di Wills line at WIFW
Oct '14
The young fashion designer Masaba Gupta showcased her first-ever collection in collaboration with the Indian conglomerate ITC Limited-owned personal care brand Fiama Di Wills at the just held 24th edition of Wills Lifestyle India Fashion Week Spring-Summer 2014 show.

Adorned with embellishments inspired by Fiama Di Wills Shower Jewels, the glamorous uber chic range was replete with the designer’s signature bold motifs based on a hot and cold colour palette with occasional splashes of molten gold.

Incorporated with a balanced amalgamation of fluid silhouettes, Straight cuts and gemstone-designed zodiac signs, the young, sensual and exquisitely feminine line was enhanced with prints of Patakha (symbolizing the feistiness of Leo) and delicate florals (displaying the laid back yet serious attitude of Capricorn).

While describing the range, the young design talent states, “A raw, aflame ‘Patakha’ is the muse for this signature collection. Inspired by Fiama Di Wills Shower Jewels, the collection for the first time uses embellishments. The silhouettes, as always, are very signature House of Masaba, which are fluid, laid back and fuss free, but beautiful and sensuous in their own way. The fashion collection is an interesting interpretation of Fiama Di Wills Shower Jewels.”

The Chief Executive, Personal Care Products Business, ITC Limited, Mr. Sandeep Kaul, also said in a statement, “We believe elegance and grace is intrinsic to fashion. The interpretation of Fiama Di Wills Shower Jewels by Masaba is indeed a true blend of elegance and serenity with a fashion statement that is signature Masaba. It is young, exquisitely feminine and embodies the spirit of timeless youthfulness, the brand philosophy of Fiama Di Wills.”

Before partnering with Masaba Gupta, Fiama Di Wills has earlier collaborated with some of the country’s finest design names including Suneet Verma, Wendell Rodricks, Pankaj and Nidhi, Rahul Mishra, Ranna Gill and Payal Pratap to present exclusive fashion collections based on the brand’s philosophy of youthfulness and highlight beauty which is intrinsic to fashion. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Jun 2021

Investment flows to developing Asia defy COVID-19, grow by 4%: UNCTAD

Foreign direct investment (FDI) flows to developing countries in Asia ...

Pic: Shutterstock

Apparel/Garments | On 22nd Jun 2021

UN prioritising protection of Cambodian garment workers

The United Nations system in Cambodia is working together with...

Pic: JHVEPhoto / Shutterstock.com

Fashion | On 22nd Jun 2021

L Brands announces name of separate company - Victoria's Secret & Co

US-based L Brands has set the ball rolling to create two entities...

Interviews View All

Water stewardship, Stakeholders

Water stewardship

Water use efficiency remains relatively unexplored

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Textile Industry, Head honchos

Textile Industry
Head honchos

Tech in fashion industry has hit acceleration button

Meghavi Suthar,

Meghavi Suthar

Founded by NIFT graduate <b>Meghavi Suthar </b>in 2017, Kala is an...

Mumin Can Eker,

Mumin Can Eker

Maseksport Inc is a readymade garment exporter. Founded in Izmir in 1989,...

Erwin Devloo,

Erwin Devloo

The Picanol Group is a diversified industrial group active worldwide in...

Daniel Kaye, RocketLife

Daniel Kaye

<div>RocketLife, an award-winning developer of breakthrough visual...

Frank Heislitz, Freudenberg

Frank Heislitz

Freudenberg Performance Materials is a leading global manufacturer of...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj

Samshek is a fashion forward tech brand which combines digital experience...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search