Home / Knowledge / News / Textiles / Masaba Gupta showcases her 1st Fiama Di Wills line at WIFW
Masaba Gupta showcases her 1st Fiama Di Wills line at WIFW
Oct '14
The young fashion designer Masaba Gupta showcased her first-ever collection in collaboration with the Indian conglomerate ITC Limited-owned personal care brand Fiama Di Wills at the just held 24th edition of Wills Lifestyle India Fashion Week Spring-Summer 2014 show.

Adorned with embellishments inspired by Fiama Di Wills Shower Jewels, the glamorous uber chic range was replete with the designer’s signature bold motifs based on a hot and cold colour palette with occasional splashes of molten gold.

Incorporated with a balanced amalgamation of fluid silhouettes, Straight cuts and gemstone-designed zodiac signs, the young, sensual and exquisitely feminine line was enhanced with prints of Patakha (symbolizing the feistiness of Leo) and delicate florals (displaying the laid back yet serious attitude of Capricorn).

While describing the range, the young design talent states, “A raw, aflame ‘Patakha’ is the muse for this signature collection. Inspired by Fiama Di Wills Shower Jewels, the collection for the first time uses embellishments. The silhouettes, as always, are very signature House of Masaba, which are fluid, laid back and fuss free, but beautiful and sensuous in their own way. The fashion collection is an interesting interpretation of Fiama Di Wills Shower Jewels.”

The Chief Executive, Personal Care Products Business, ITC Limited, Mr. Sandeep Kaul, also said in a statement, “We believe elegance and grace is intrinsic to fashion. The interpretation of Fiama Di Wills Shower Jewels by Masaba is indeed a true blend of elegance and serenity with a fashion statement that is signature Masaba. It is young, exquisitely feminine and embodies the spirit of timeless youthfulness, the brand philosophy of Fiama Di Wills.”

Before partnering with Masaba Gupta, Fiama Di Wills has earlier collaborated with some of the country’s finest design names including Suneet Verma, Wendell Rodricks, Pankaj and Nidhi, Rahul Mishra, Ranna Gill and Payal Pratap to present exclusive fashion collections based on the brand’s philosophy of youthfulness and highlight beauty which is intrinsic to fashion. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Pic: Shutterstock

Textiles | On 17th Feb 2020

Vietnam textile firms urged to source from Malaysia, India

Pham Xuan Hong, president of Ho Chi Minh City’s textile association,...

Pic: Shutterstock

Textiles | On 17th Feb 2020

Myanmar to initiate measures to improve trade strategies

Myanmar will take measures to raise overseas demand for indigenous...

Pic: PaCT

Apparel/Garments | On 17th Feb 2020

IFC portal to monitor resource usage in Bangla RMG sector

The International Finance Corporation (IFC) has developed PaCT...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Eric Schoeller,

Eric Schoeller

Groz-Beckert is the world's leading provider of industrial machine...

Pratik Agarwal,

Pratik Agarwal

Breya is a brand of Indo-Western clothes for women owned by ABP Apparels...

Martina Giorgetti,

Martina Giorgetti

Italy-based Cibitex is a manufacturer of textile finishing machinery,...

Pierre Wiertz, EDANA

Pierre Wiertz

EDANA, the international association serving the nonwovens and related...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search