COTTON USA to debut new global campaign at Heimtextil

15 Dec '14

2 min read

COTTON USA will debut a new global campaign at the Heimtextil trade show to be held from January 14-17, 2015, in Hall 8.0/ H60 at the Frankfurt Exhibition Centre in Frankfurt, Germany.

Heimtextil will mark the start of the first global advertising campaign for the new COTTON USA logo, a global brand for quality US cotton products. The COTTON USA pavilion will also serve as an international meeting point for the entire cotton trade at Heimtextil 2015.

The new COTTON USA global campaign promotes a revitalised brand vision emphasizing US cotton’s purity, quality and responsibility: a natural ingredient for today’s home textiles born in the US from seed, sun and soil.

At the COTTON USA booth, Cotton Council International (CCI), Cotton Incorporated and Supima will provide information about the global cotton market and sourcing, as well as about the marketing and promotional services that the US cotton industry offers.

Responsible, transparent fibre sourcing is an integral part of the COTTON USA marketing and licensing programme, which operates globally and offers a wide range of services. CCI’s Sourcing Program supports buyers in sourcing COTTON USA, from raw material to the end product, with a focus on responsible cotton production and sourcing through participation in the Cotton LEADS™ programme.

In addition to the international COTTON USA licensing programme and CCI’s Sourcing Program, the US cotton industry provides a portfolio of other key services, including the Supima licensing programme and trend forecasts and technical support from Cotton Incorporated. Licensees also benefit from the valuable insight they obtain into consumers, based on the findings of international surveys made available to all global partners.

At Heimtextil, CCI will present product samples from the new collections of international COTTON USA licensees such as Bassetti (Italy), Caliphil (Taiwan), Camillatex (Italy), Double Star (Thailand), Graser Exklusive Bettwäsche (Germany), Jaspal Home (Thailand), Kaltex Home (Mexico), Kimpeks (Turkey), Liztex (Guatemala), Magasin (Sweden), Nishikawa Sangyo (Japan), Shijiazhuang Changshan (China), Zermatex (Mexico) and Zucchi Group (Italy).

COTTON USA promotes US cotton fibre and manufactured cotton products around the globe. Its reach extends to more than 50 countries through 17 offices around the world. Through COTTON USA programmes, the organisation touches lives every day by setting the global standard for purity, quality and responsibility.

COTTON USA

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