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Moscow Mode Lingerie and Swim becomes more interesting
Jan '15
Moscow Mode Lingerie and Swim, the beachwear and bodywear segment of the upcoming 24th edition of Eastern European trade event Collection Première Moscow (CPM) is set to feature some new interesting layouts and trend decorations.

According to the fashion section’s French-based organiser, Eurovet, the upcoming show will aim to create a focused, dynamic and well-organized event to bring business, information and attention to the Russian market.

Speaking about the show, organizing company’s CEO, Marie-Laure Bellon, said, “Our aim is to offer not just a segment, but a real show and an event dedicated to the Russian market and neighbouring countries.”

Expected to be attended by over 200 buyers, the segment will see innerwear and swimsuit ranges from some of the most successful international, Russian and Baltic manufacturers working in the mid- and high-price sectors alongside brands from other Eurovet-sponsored trade shows around the world including New York and Paris.

Commenting on the special intimatewear-centric segment, one of the exhibitors named Tomás Romero (owner of Jaycris brand), said, “We will continue exhibiting at CPM in the lingerie segment because with every edition we increase our sales. We have to sell to Russia's best lingerie stores to assure our collection’s success in the market. Our participation at Moscow Mode Lingerie is important for us to keep in touch with our buyers.”

In addition to the latest lingerie and swimwear exhibitions, the event will also feature a Fitting Academy which will see the French company Empreinte offering information on the golden rules of fitting to participants.

Also conferences conducted by Association of Lingerie and Tights Suppliers and Retailers (APIR BIK) as well as fashion shows and design competitions will be held on the sidelines of Moscow Mode Lingerie and Swim event.

Scheduled to take place from February 24 to 27, 2015, CPM will feature some 1,400 apparel collections, including kidswear, denim and high-end ready-to-wear, from manufacturers belonging to over 30 countries. (PB)

Fibre2fashion News Desk - India

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