New trend show at Intertextile Shanghai Home Textiles

30 Apr '15

3 min read

Intertextile Shanghai Home Textiles which runs from August 26-28, 2015 features a new and expanded trend programme named InterDesign.

Trend forecasting, conceptual designs, product demonstrations and forums, designed and led by industry experts, will all be featured an in-depth, comprehensive and practical program.

The trade show will see around 1,400 exhibitors showcasing the latest decorative fabrics, bedding and towelling, wall coverings, carpets and rugs, non-textile curtain accessories and sun protection systems.

Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd, said, “We have tailored the InterDesign area and events to help the industry understand the 2016 trend concepts.”

“It will also explain as to how these can be applied in a practical way, as well as providing a space for idea exchange by industry experts,” she added.

“The InterDesign programme includes three special areas: a Trend Area, Trend Concept Show and Forum Space,” Messe Frankfurt, the organiser said in a press release.

The trend concepts for 2016 will be displayed in the Intertextile International Lifestyle Trend Area, which is designed by Nelly Rodi Agency, specialists in the analysis of consumer lifestyle trends.

Led by the Nelly Rodi Agency, this year’s trend committee comprises experts from six design firms from Asia and Europe who have developed four international themes that express the home textile trends.

For the first time this year, the committee will be represented by two young textile designers from Japan, who will bring a more Oriental flavour to the trends.

These two designers have cooperated with Heimtextil Frankfurt, the parent fair of Intertextile Shanghai Home Textiles, for a number of years and so will bring valuable knowledge and experience to this project.

The four themes that will feature in the Trend Area are; Modern Sensitive, Smart Fiction, Pop Energy and Premium Twist and will be brought to life by a series of product demonstrations.

Exhibitors will also be able to submit their latest products for inclusion in the Trend Area as a way to attract more buyers to their booths.

Taking the trend concepts and implementing them in a practical setting is the Trend Concept Show which is coordinated by leading Chinese designer Shen Lei.

He has invited eight well-known local designers who will be matched with leading industry brands, with the designers then creating products in a real-world setting to help buyers visualise the trends.

And to further increase the knowledge of the local industry, the Forum Space will feature well-known designers and trend experts exchanging their views on interior designs and market trends.

In addition to the Forum Space events, participants of the fair can also take part in a number of design and trend seminars.

A Soft Furnishings Design Forum will also take place at the fair, while those looking to understand domestic market trends in more detail can learn more at the China Home Textile Trend Forum. (AR)

Fibre2fashion News Desk - India

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