Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Textiles / Survey finds online shopping set to grow in India
Survey finds online shopping set to grow in India
01
Jul '15
Online shopping trends in India are expected to continue to ride the waves of popularity, made easier and more convenient by the deep penetration of mobile devices such as smartphones and tablets. Online shopping has increased rapidly in the country in recent times, and consumers in India indicate that they are likely to shop online more frequently in forthcoming years, according to CBRE’s India Consumer Survey 2015.

A large majority of Indian shoppers anticipate spending more through both online as well as physical retail platforms in coming years. However,a much larger percentage (nearly 80 per cent)of shoppers feel that they are likely to spend more via online shopping routes, in comparison to those who expect to spend more at physical stores.

Expectedly, out of those who expect to spend more online, nearly 85 per cent are in the age group of 18–24 years. Of those who anticipate spending more in coming years regardless of the retail platform, most of their purchases are also expected to be online.What may be of particular concern for brick-and-mortar stores is that this trend is accentuated across consumersfrom higher-income households in India.

According to the CBRE’s survey, almost 70 per cent of the Indian shoppers interviewed feel that they are likely to shop more often from a desktop/laptop; while nearly 60 per cent expect to use tablets/smartphones more often to shop online. With a large majority of the survey respondents preferring to use online platforms more often in coming years, it becomes imperative for retailers in the country to focus more on developing their online presence for a faster penetration into the Indian market.

It would seem that Indian consumers have been increasingly embracing online shopping, despite concerns regarding internet penetration in the country. Consequently, retailers would be advised to adopt a dual-platform business model, enabling them to leverage on the marketing value of physical stores while extending promotions and sales across internet portals. Meanwhile, retailers also need to grow and evolve their in-store experiences—perhaps concentrating more on visual merchandizing and/or enhancing the sensual aspect of shopping—to continue to stay relevant and compete with the convenience of online shopping, the report said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Pexels

Textiles | On 20th Sep 2018

Risk to US consumers grows with tariff escalation: NRF

The US National Retail Federation (NRF) has expressed disappointment...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Spokesperson, Hugo Boss

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search