Home / Knowledge / News / Textiles / Invista focuses on Lycra Beauty brand shaping denim in NY
Invista focuses on Lycra Beauty brand shaping denim in NY
21
Jul '15
American fibre producer Invista, co-sponsor of the Kingpins denim show in New York City, will be showcasing the latest Lycra Beauty branded shaping fabrics from around the world at Kingpins on July 21 and 22, it said in a press statement.

In addition, the company will feature the latest performance offerings with Coolmax and Thermolit fabrics, as well as new options for the boyfriend jean using lasting Fit technology by Lycra brand.

Invista is one of the world’s largest integrated producers of polymers and fibers.

Response to the Lycra Beauty branded platform has been excellent according to Jean Hegedus, Invista’s global business director for denim. “Today we have over 200 certified Lycra Beauty branded denim fabrics and the first garments will appear at retail later this fall,” he said. “By sourcing fabrics that meet Lycra Beauty quality standards, brands and retailers have the tools to develop garments that provide comfortable shaping, resulting in a high degree of consumer satisfaction.”

In addition to Lycra Beauty branded fabrics, Invista will also showcase new fabric options for boyfriend jeans. Made with lasting Fit technology by Lycra brand, these fabrics incorporate Lycra T400 fibre for comfort stretch and long lasting shape retention, the statement said.

“By using fabrics with corespun Lycra T400 fibre, brands and retailers can achieve authentic denim aesthetics, along with the freedom of movement their consumers desire,” said Rita Ratskoff, Invista’s North America marketing manager. “Women – and increasingly men -- have become accustomed to the comfort and performance that fabrics with Lycra brand technologies provide. Now they don’t have to sacrifice that comfort and can still get the look of traditional denim.”

Rounding out the global fabric collection at the Invista stand are the latest Coolmax and Thermolite fabrics for the growing category of performance denim. “Today’s consumers are looking for garments and fabrics that “do” something -- offer some kind of added value, whether it be shaping denim like Lycra Beauty fabrics, or Coolmax fabric with cool, dry comfort, or Thermolite fabric that helps keep you warm,” Hegedus said. “As a leading provider of solutions to the textile and apparel industries, Invista can offer its customers the tools to provide this value.” (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Sri Lanka reduces VAT on imported fabric to 5%

Textiles | On 24th Sep 2018

Sri Lanka reduces VAT on imported fabric to 5%

Considering the requests made by the stakeholders in the fabric...

E-com firms in India to deduct 1% TCS under GST from Oct 1

Apparel/Garments | On 24th Sep 2018

E-com firms in India to deduct 1% TCS under GST from Oct 1

E-commerce companies in India will have to deduct 1 per cent tax...

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

Interviews View All

Rashi Menda, Zapyle

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Veronique Lee, Modavanti

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search