Tencel 24: Day into Night collection debuts at Kingpins

22 Jul '15

2 min read

The New York Kingpins show for denim supply chain has become the platform for Austria-based Lenzing, a worldwide leader in the production of cellulose fibres, to introduce a Tencel fibre indigo chambray collection called Tencel 24: Day into Night.

The new ladies wear collection is a platform to showcase the breadth and beauty of "the" most recognizable type of fabrics made out of Tencel. This most modern of slants on Tencel is also in line within Lenzing's commitment to fibre innovation and environmental responsibility, it said in a press release.

The Lenzing group is a world leader in man-made cellulose fibres.

"Introducing sustainable new ideas for the denim market requires collaboration across the entire supply chain including garment processing," said Tricia Carey, director of business development for denim. "The Tencel 24: Day into Night collection was a conscious effort to show that adopting the new environmentally responsible laundry techniques does not mean sacrificing aesthetic excellence, indeed we hope that everyone will see that it has taken Tencel chambray to another level.”

To create the collection's fresh take on classic product, Lenzing partnered with Jeanologia, a global leader in sustainable garment finishing technologies. Chambray indigo fabrics made with Tencel fibre provided the perfect canvas for these cutting-edge finishing techniques and resulted in aesthetics which previously would not have been possible to achieve.

"The true beauty of these special chambray fabrics goes well beyond the surface," says Enrique Silla, Jeanologia co-founder. "Years of innovation have gone into producing both the fiber and the finishing technologies. It is 20 years since we first worked with Tencel fibres and this collection has surpassed anything we have previous produced which is proof that we do not have to sacrifice the product to be green."

The Tencel 24: Day into Night collection uses complementary fibre blends across five fabrics made out of Tencel fibres. Bases were provided by Artistic Fabric Mill in Pakistan and Korat in Turkey.

The collection showcases a versatile flow of garment styles from bottoms into tops, casual into formal, and day into night. Lenzing's focus on the denim market allows them to work closely with companies across the supply chain to effectively create new fabrics and products and get them to market quickly, the statement said. (SH)

Fibre2Fashion News Desk – India

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