Intertextile Pavilion Shenzhen sees dip in visitor numbers

13 Aug '15

3 min read

Intertextile Pavilion Shenzhen which was held in the previous month saw visitor numbers dipping to 14,855 buyers from 26 countries as against 17,522 in the 2014 edition.

A total of 667 exhibitors from eight countries and regions, also down from 674 in 2014 took part in the fair which was held at the Shenzhen Convention & Exhibition Center from July 9-11, 2015.

Exhibitors showcased a wide selection of high-quality ladieswear, casual wear and suiting fabrics, as well as the latest knits, lace and embroidery, yarns and fibres, and accessories across 30,000 sq. metres of space.

Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd explained that the drop in this year's visitor number was likely due to Typhoon Linfa which struck the city on the first day of the fair.

“Despite the lower visitor figure due to the adverse weather, we feel that overall the fair can be considered a success due to the quality of buyers that attended,” Wen added.

“We saw a large number of buyers from leading local brands visit the fair, as well as those from renowned European and American garment labels that have buying offices in nearby Hong Kong,” she informed.

Following the final edition of Interstoff Asia Essential in Hong Kong last year, Intertextile Pavilion Shenzhen is now seen by many in the industry as the ideal replacement.

Representatives from Hong Kong based offices of brands like Crocodile, Diesel, G2000, Initial, Miss Sixty, Mothercare, Pepe Jeans London, Replay, s.Oliver and Zara visited the show.

“Chinese brands which also came to show included Bblluuee, Insun and Urban Revivo,” a press release from the organiser, Messe Frankfurt said.

“Exhibitors were impressed by the high quality of buyers such as these that visited their booths and affirmed the abundant opportunities in Southern China market,” the organiser added.

“And, despite the slower economy in the country as a whole, exhibitors still seemed optimistic about the potential in the Southern China market,” it observed.

According to Messe Frankfurt, buyers too were impressed by high quality products and latest trends on display and expressed that they were pleased to find the latest trends through the products on display.

For the first time, a seminar program was held alongside the fair in which experts from different sectors shared the latest industry updates on various themes, such as fashion trends, market information, etc.

The next Intertextile Pavilion Shenzhen will take place in mid July, 2016 at the Shenzhen Convention & Exhibition Center again.

The next Messe Frankfurt apparel fabrics and accessories fair in China is Intertextile Shanghai Apparel Fabrics – Autumn Edition 2015 which will be held in Shanghai from October 13-15, 2015. (AR)

Fibre2Fashion News Desk – India

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