;
Home / Knowledge / News / Textiles / Govt unveils policy to promote e-marketing of handloom
Govt unveils policy to promote e-marketing of handloom
22
Aug '15
The government has launched a policy framework to promote e-marketing of handloom products, in order to promote marketing of the fabric in general and to reach out to the younger customers in particular, an official statement said.

The policy framework has been developed by the Office of Development Commissioner (Handlooms) under the Ministry of Textiles, with the key objectives of promoting the interests of both producers and consumers of handloom products.

Under the policy framework, the Office of DC (Handlooms) would collaborate with approved e-commerce entities in promoting e-marketing of handloom products, in a transparent, competitive and effective manner. The policy thus widens the existing ambit of institutional collaboration between Office of DC (Handlooms) and e-commerce players.

Any e-commerce entity willing to work for promotion of online marketing of handloom products in collaboration with the Office may apply for the same. The application will be scrutinized by a specially constituted Committee. After satisfying itself about the track record and turnover of the applicant, the committee would give its recommendations, keeping in view the handloom fabric producing areas proposed to be covered through e-marketing and the proposed rollout plan. Decision on the application will be taken after duly considering the recommendations of the committee. Processing of applications will be completed within three weeks.

An e-commerce entity approved by the Office would be required to make priority display of handloom products on its home page, leading to an exclusive section for certified/branded handloom products carrying either 'India Handloom' brand or Handloom mark. The framework specifies a ceiling for the service charges that can be levied by the entity. The entity would also be required to comply with any other guidelines/conditions notified by the Office of DC (Handlooms) in the interest of handloom producers/weavers.

The performance of approved e-commerce entities would be monitored continuously. Their requests for extension would depend their performance.

According to the statement, the policy would provide a fillip to the handloom sector, complementing recent initiatives of the Government to promote handlooms of India, such as the observance of National Handloom Day and launch of 'India Handloom' brand. (SH)

 

Fibre2Fashion News Desk – India


Must ReadView All

Anthesis Group takes over key assets of Made-By

Apparel/Garments | On 20th Jan 2019

Anthesis Group takes over key assets of Made-By

Anthesis Group, the global sustainability and solutions provider, has ...

ZDHC signatory brands share tools on screened chemistry

Apparel/Garments | On 20th Jan 2019

ZDHC signatory brands share tools on screened chemistry

ZDHC signatory brands - Levi Strauss & Co, Nike, H&M and C&A – are...

Courtesy: Global fashion agenda

Apparel/Garments | On 20th Jan 2019

ASOS, PVH become partners to Global Fashion Agenda

ASOS and PVH Corp are becoming part of the Global Fashion Agenda’s...

Interviews View All

Jurgen Gauger, Spreadshirt

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Riddhika Shah, SS Homme

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search