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Finish Line & Nike to jointly launch TV campaign for Shox Cog Running Shoes

Jun '05
An Indianapolis-based athletic specialty retailer The Finish Line Inc launched a new television campaign in conjunction with leading footwear maker Nike and agency Wieden+Kennedy.

The three 15-second spots called "MOTIVATION" feature the new Nike Shox Cog running shoes -- the newest in the Nike Shox running series. These new ads will air primarily on national cable television including ESPN, ESPN 2, ESPN News, MTV, MTV 2, Comedy Central, Spike, BET, G4, and Adult Swim on Cartoon Network. The Nike Shox Cog ads will also appear online via Yahoo! Music, ESPN Motion, Gamespot, MTV and Maxim.

With the Nike Shox Cog, runners are motivated to train faster and longer. During longer runs, for many runners mind over matter can be the key motivating factor needed to make it to the finish line. That's why "MOTIVATION" depicts three runners on separate treadmills with various scenarios projecting behind them. The background scenarios include a male runner on a treadmill with an ostrich chasing him, a female runner with ghost eyes chasing her and another male runner with aliens coming after him.

"Nike is excited to launch the Nike Shox Cog ad campaign which offers humorous yet extraordinary scenarios that runners can relate to," says Jenna Fallon, Nike Account Brand Manager. "Nike is committed to bringing innovative running products and energy to consumers through our partnership with Finish Line and Wieden+Kennedy."

The "MOTIVATION" spots feature three colors of the Nike Shox Cog, and the 15-second spots will run as bookends when they air on national television beginning 6.24.05.

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