Home / Knowledge / News / Textiles / Finish Line & Nike to jointly launch TV campaign for Shox Cog Running Shoes

Finish Line & Nike to jointly launch TV campaign for Shox Cog Running Shoes

24
Jun '05
An Indianapolis-based athletic specialty retailer The Finish Line Inc launched a new television campaign in conjunction with leading footwear maker Nike and agency Wieden+Kennedy.

The three 15-second spots called "MOTIVATION" feature the new Nike Shox Cog running shoes -- the newest in the Nike Shox running series. These new ads will air primarily on national cable television including ESPN, ESPN 2, ESPN News, MTV, MTV 2, Comedy Central, Spike, BET, G4, and Adult Swim on Cartoon Network. The Nike Shox Cog ads will also appear online via Yahoo! Music, ESPN Motion, Gamespot, MTV and Maxim.

With the Nike Shox Cog, runners are motivated to train faster and longer. During longer runs, for many runners mind over matter can be the key motivating factor needed to make it to the finish line. That's why "MOTIVATION" depicts three runners on separate treadmills with various scenarios projecting behind them. The background scenarios include a male runner on a treadmill with an ostrich chasing him, a female runner with ghost eyes chasing her and another male runner with aliens coming after him.

"Nike is excited to launch the Nike Shox Cog ad campaign which offers humorous yet extraordinary scenarios that runners can relate to," says Jenna Fallon, Nike Account Brand Manager. "Nike is committed to bringing innovative running products and energy to consumers through our partnership with Finish Line and Wieden+Kennedy."

The "MOTIVATION" spots feature three colors of the Nike Shox Cog, and the 15-second spots will run as bookends when they air on national television beginning 6.24.05.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 23rd Oct 2021

FDRA urges US govt to remove tariffs causing kids' shoe price spikes

The Footwear Distributors and Retailers of America (FDRA) has sent...

Pic: Sorbis / Shutterstock.com

Fashion | On 23rd Oct 2021

Calvin Klein & Louis Vuitton top 2 trustworthy brands for US customers

Calvin Klein, an iconic American brand that has existed since 1968,...

Pic: Breuninger

E-commerce | On 23rd Oct 2021

Fashion retailer Breuninger to launch e-commerce portal in Poland

After Austria (2017) and Switzerland (2019), fashion company...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

Textile Industry, Head honchos

Textile Industry
Head honchos

Liquidity is a primary issue in Indian context

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Ghatit Laheru,

Ghatit Laheru

When the 2001 tremblor wrecked the Kachchh region of Gujarat throwing many ...

Zayed Moyeen,

Zayed Moyeen

Far East Knitting and Dyeing Industries LTD (FEKDIL) was established in...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Sunita Shanker, Label Sunita Shanker

Sunita Shanker
Label Sunita Shanker

Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search