Home / Knowledge / News / Textiles / Nike to donate $1 for each item sold to Lance Armstrong Foundation

Nike to donate $1 for each item sold to Lance Armstrong Foundation

29
Jun '05
Nike will launch The 10//2 Collection for Lance Armstrong to help his foundation.

On October 2, 1996, cyclist Lance Armstrong was diagnosed with cancer. As he explained, “it was the day I started to live.”

After a year of celebrating his LIVESTRONG way of life through the sale of 50 million distinctive yellow wristbands, which raised $50 million for the Lance Armstrong Foundation, Nike and Lance have teamed to give the campaign a new direction.

Footwear and Apparel Line Brings New Life to LIVESTRONG Campaign.

The 10//2 Collection from Nike is a line of lifestyle and performance product that is inspired by Lance Armstrong's celebration of life. Offering a variety of high performance technical cycling wear and lifestyle products, the 10//2 Collection celebrates the two sides of Lance – the fanatically driven and the totally casual - while acknowledging the significance of that day.

Of course, yellow plays a pivotal role in the 10//2 Collection. Yellow is Lance's color – the color of the jersey he's won a record six times, and the color that has come to stand for the hope he shares with cancer patients around the world through his foundation. Nike integrated yellow throughout the line by incorporating a yellow band on each product. The Lance Armstrong Foundation will continue to receive $1.00 for each 10//2 Collection item sold.

The 10//2 Collection can be purchased online at www.wearyellow.com and www.niketown.com. It isavailable in full distribution beginning July 2, at NikeTown, Nordstroms, Finish Line and specialty cycling shops nationwide.


Must ReadView All

Pic: Shutterstock

E-commerce | On 3rd Mar 2021

Digital e-com rules may negatively affect developing

Many digital rules being framed by a group of 86 countries under the...

Pic: Shutterstock

E-commerce | On 3rd Mar 2021

Jordan govt urged to impose tax on online purchases from

Asad Qawasmi, who represents the garment and jewellery sector at the...

Pic: Huntsman Textile Effects

Textiles | On 3rd Mar 2021

Huntsman, Sciessent partner for microbe & odour resistant

Huntsman Textile Effects, a Singapore-based provider of high-quality...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

There's lot more potential in women than what we are witnessing today

Arvind Saraf, Triveni Sarees

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Cindy McNaull, Cordura

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Matthias Eilert,

Matthias Eilert

Germany-based Forbo Movement Systems division is a global leader in...

Abhishek Ralli,

Abhishek Ralli

Founded in 1962 in Agra, Guide Footwear manufactures men’s footwear for...

Erwin Devloo,

Erwin Devloo

Picanol develops, produces and markets high-tech weaving machines, based...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search