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Superhouse to capitalize anti-dumping on Chinese leather goods

10
Jan '07
To cash in on anti-dumping duty on Chinese leather products, Kanpur-based Superhouse Ltd has planned a new expansion programme.

Besides anti-dumping duty on China, the rising production cost, which led to closure of many factories in European countries like Spain, Portugal and Italy, is also beneficial for Indian company.

In order to reduce the cost of production, European companies are importing their requirements from India.

Under the brand of Allen Cooper, company markets its commodities in domestic market. The company exports to 35 countries, of which France accounts for most of the exports.

About 90 percent of total revenue is generated from exports of leather footwear, leather accessories and textile garments.

The company has a total turnover of Rs300 crore and it is expected to invest Rs45 crore for expansion of tanneries and footwear division.

From present 11 units located in Kanpur, Unnao, and Agra, company is planning to increase the number of units by investing Rs34 crore and expects to complete its expansion programme by next year.


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