Lacoste offers leisure/casual wear at Geneva Airport boutique

10 Jan '07

1 min read

The Nuance Group has opened a 32 sqm boutique dedicated to fashion brand Lacoste in Geneva Airport's departures area. The assortment comprises men's and women's wear as well as accessories, leather goods and shoes.

Lacoste is one of the world's long-established brands with a very faithful clientele. In addition to this, the brand has also become increasingly popular with a younger target audience.

The shop offers a range of men's and women's wear, with a large choice of polo shirts, Lacoste's traditional landmark product. Accessories such as scarves, caps, bags, purses, key holders as well as shoes complement the offer.

The Nuance Group has introduced Lacoste in a stand-alone boutique at Geneva Airport in order to complement the airport's existing fashion offer which focuses on the high-end luxury category. Stephan Salvisberg, Managing Director Switzerland, The Nuance Group, explains: “Lacoste offers the perfect selection of leisure/casual wear popular with a whole range of customer groups looking for a relaxed, yet cultivated style.”

The Nuance Group

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