Interviews
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Sleep better with wool
11 Jan '07
2 min read
Woolmark Thermal Comfort Rating System – 'Sleep Better with Wool'.
The Woolmark Company will be presenting the Woolmark Thermal Comfort Rating System, a unique rating system which has be developed to identify the optimised sleeping comfort of wool bedding products, and will ensure that consumers can make informed decisions when choosing to 'Sleep Better with Wool'.
Retailers, product designers and manufacturers will now be able to use the Thermal Comfort Rating System for evaluation, product development, marketing, and communication purposes to clearly highlight the benefits of sleeping with wool to their consumers.
'Sleep Better with Wool' and the benefits of sleeping with wool will be the emphasis behind the product innovation on display at the Woolmark stand, including antimicrobial, high loft and lightweight wool fill material, and 100% wool filled Total Easy care quilts. The stand will also showcase superior performance wool bedding which features the Woolmark Thermal Comfort Rating.
The Woolmark Company will be presenting the Woolmark Thermal Comfort Rating System, a unique rating system which has be developed to identify the optimised sleeping comfort of wool bedding products, and will ensure that consumers can make informed decisions when choosing to 'Sleep Better with Wool'.
Retailers, product designers and manufacturers will now be able to use the Thermal Comfort Rating System for evaluation, product development, marketing, and communication purposes to clearly highlight the benefits of sleeping with wool to their consumers.
'Sleep Better with Wool' and the benefits of sleeping with wool will be the emphasis behind the product innovation on display at the Woolmark stand, including antimicrobial, high loft and lightweight wool fill material, and 100% wool filled Total Easy care quilts. The stand will also showcase superior performance wool bedding which features the Woolmark Thermal Comfort Rating.
Woolmark
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