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VNU changing name to the Nielsen Company
22 Jan '07
2 min read
"We will work more closely together than ever to deliver revolutionary products and services that bring real clarity to today's complex markets.”
Mr. Calhoun also said, “Nielsen will be the primary name and branding that will be adopted in every part of our business. That said, there is no question that the existing identities or brands such as ACNielsen, Nielsen Media Research, Spectra, Homescan, BASES, Claritas and many others, including their respective underlying product brands, plus our many Business Media and editorial identities have tremendous meaning and equity in the marketplace."
"As we implement our new branding, we will protect and enhance that equity and link it appropriately to the governing Nielsen brand.”
Mr. Calhoun also said, “Nielsen will be the primary name and branding that will be adopted in every part of our business. That said, there is no question that the existing identities or brands such as ACNielsen, Nielsen Media Research, Spectra, Homescan, BASES, Claritas and many others, including their respective underlying product brands, plus our many Business Media and editorial identities have tremendous meaning and equity in the marketplace."
"As we implement our new branding, we will protect and enhance that equity and link it appropriately to the governing Nielsen brand.”
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