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Technocraft launches Haute Chilli brand of high fashion leisureware

Jan '07
Technocraft Industries (India) Ltd, a Government of India recognized International Trading House has emerged as a major player in textiles. They have a fully vertical textile manufacturing unit which includes 36,000 spindles combed cotton yarn manufacturing mill, knitting and processing capacity of 10000 kilos per day, stitching and finishing of garments of 10000 pcs. per day.

Technocraft has recently launched Haute Chilli brand of high fashion leisureware meant for the age group of 30 to 40 years. They have 3 exclusive out lets in Mumbai (Churchgate, Linking Road Bandra and Lokhandwala). They are also present in over 50 multi brand out lets across the country.

The company intends to aggressively promote the brand in India and subsequently take it to Europe and US. Mr. S.K. Saraf, Managing Director, feels that present garment exporters are being short changed international brands in Europe and US.

According to him, in near future Indian brands also be exported since Indian designers are already well appreciated in the West. Hence Haute Chilli has a great export potential.

Technocraft Group is an Indian Multinational having presence and operations in India, U.S.A., U.K., Germany, Hungary, Poland & Romania. The Group is diversified into manufacturing & exports of yarn, textiles, garments, engineering goods and software.

The 33 years old group currently employs 2500 personnel directly & has a turnover of over US $ 60 million. The group companies have received ISO-9002 certification for quality standards and approval by the Indian Standard Institution. The group has been honoured by a National Award for Excellent Export Performance & its products are exported to over 60 countries.

Technocraft Industries (India) Ltd

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