DHL services to the fashion industry

25 Jan '07

3 min read

Attended by more than 100,000 members of the fashion industry, Mercedes-Benz Fashion Week is among the world's premier fashion events. Held twice a year under tents in New York City's famed Bryant Park, the by-invitation-only event hosts more than 70 designers who unveil new collections during shows staged for press, retailers and other industry executives.

Launched in 1993, the New York event has inspired IMG to stage similar shows in Los Angeles and Miami. This year, IMG will launch FashionWeekLive, a consumer experience tour that kicks off in March 2007 with events in Houston, Dallas, Chicago and San Francisco.

DHL at Mercedes-Benz Fashion Week - The DHL presence at the Bryant Park tents is designed to cultivate business relationships with the retailers, designers and manufacturers who represent the $250 billion fashion industry.

Among DHL services at the upcoming Mercedes-Benz Fashion Week in New York will be DHL shipping centers to provide shipping services for the fashion industry guests who assemble for the week of shows. DHL will also handle all delivery and logistics for the production of the FashionWeekLive tour events, which will travel to four US cities beginning this spring.

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