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Impressive collection of sportswear, loungewear & swimwear at MAGIC

25
Jan '07
Girls Gone Wild – the well-known entertainment empire, takes on a new direction – exceeding all expectations – launching the much anticipated contemporary apparel collection for men and women, which will make its debut at MAGIC in February 2007.

Not one to be shy, Founder Joe Francis begins his next venture, crossing over into the fashion scene. While most take years to develop an entire collection, Girls Gone Wild comes out with an impressive launch of sportswear, loungewear, intimate apparel and swimwear.

“The Girls Gone Wild's brand has become a celebrity and icon in its own right,” says Francis. “The clothing collection is our next step for continuing the growth of the brand and the affinity with our fans; there's a little Girls Gone Wild in every woman and our clothing line helps them to express that.”

The collection exudes a carefree attitude while maintaining a contemporary level of design, manufactured with the highest quality materials and workmanship.

Francis has hired top celebrity stylist, Jennifer Mallini, to head up the design team and collaborate with licensees, partners, and Maury Winnick, a longtime industry veteran, to head the sales efforts. Together they have assembled an impressive team of talented individuals to design, manufacture and distribute what is sure to become trend setting apparel.

With a targeted distribution to “A” list boutiques and better department stores, the company sought after licensingagreements with experts in each category.


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