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Woolmark introduces 'Sleep Comfort Rating Symbol' at Heimtextil
31 Jan '07
2 min read
“With some 3000 exhibitors and nearly 90,000 visitors, Heimtextil is one of the world's biggest international trade fairs for home and contract textiles, so it proved an ideal forum to introduce the symbol design and updates on the Sleeping Comfort Study,” explains Executive Director, The Woolmark Company, Brenda McGahan.
“Visitors to our stand were very interested in discussing the Sleeping Comfort Study and how they would be able to use the Sleep Comfort Rating symbol in their own ranges,” she adds.
“We received excellent and valuable feedback from the many visitors and leading Woolmark licensed bedding companies. This will now be analysed and considered before the final logo is released to manufacturers and to consumers via the retailer. The forum identified encouraging support for the introduction of the Sleep Comfort Rating symbol and when finalized, the graphic should well and truly help to sell more wool bedding products.”
“Visitors to our stand were very interested in discussing the Sleeping Comfort Study and how they would be able to use the Sleep Comfort Rating symbol in their own ranges,” she adds.
“We received excellent and valuable feedback from the many visitors and leading Woolmark licensed bedding companies. This will now be analysed and considered before the final logo is released to manufacturers and to consumers via the retailer. The forum identified encouraging support for the introduction of the Sleep Comfort Rating symbol and when finalized, the graphic should well and truly help to sell more wool bedding products.”
The Woolmark Company
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