Home / Knowledge / News / Textiles / Low-end silk saree sale corners major share

Low-end silk saree sale corners major share

Jan '07
As prices of high-end silk sarees have shot-up to almost 40 percent during recent years demand for low-end silk sarees has gone up considerably.

Of the total production of silk sarees almost 80 percent sale worth almost Rs 300 crore is in low-end silk saree segment.

To bring down the cost of production to less than almost 50 percent of the original saree, producers in private sector manufacture sarees with low gold content with more copper content.

This has also encouraged fake sarees being passed off as pure silk sarees and
showrooms that have not yet started selling low-end sarees, consider these sarees to be fake.

Co-optex is also demanding low-end sarees to boost sales as it is becoming difficult to sell them as prices of pure silks have gone up.

Co-optex introduced contractual purchases due to reduced sales whereby it would return unsold goods back to co-operatives.

Off take from cooperatives by Co-optex has climbed down from Rs 9 crore to Rs 4 crore annually, sources at Department of Handlooms informed.

This has resulted into stocks worth Rs 76 crore (8.17 lakh metres) piling up at cooperatives, with new orders to weavers getting reduced, complained trade union leaders.

Officials of Department of Handloom said the unique selling proposition (USP) of co-operatives was high-end sarees and their image would take a beating besides encouraging proliferation of fake sarees if they go in for production of low-end sarees.

Switching over to low-end production will not be possible as societies come under Geographical Indication Register (GIS), which has been instituted to keep fake market under check, informed officials.

Must ReadView All

Pic: Shutterstock/humphery

Textiles | On 18th Sep 2021

China wants to join CPTPP; Japan to consult members to respond to bid

Chinese commerce minister Wang Wentao recently submitted an...

Pic: Shutterstock

Textiles | On 18th Sep 2021

Eurozone GDP recovers quicker than expected after lockdowns: EU report

The eurozone economy recovered more rapidly than considered earlier...

Pic: Shutterstock

Apparel/Garments | On 18th Sep 2021

BGMEA urges Canadian buyers to source apparel from Bangladesh

Bangladesh Garment Manufacturers and Exporters Association (BGMEA)...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Biggest learning was adaptability

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Rajat Kapoor,

Rajat Kapoor

Seraphine is a British maternity brand providing affordable luxury fashion ...

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

Ritu Oberoi,

Ritu Oberoi

Mumbai-based Forsarees is a socially driven business enterprise, working...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Daniel Kaye, RocketLife

Daniel Kaye

<div>RocketLife, an award-winning developer of breakthrough visual...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Abhishek Agarwal, Purple Style Labs

Abhishek Agarwal
Purple Style Labs

Late Indian fashion designer Wendell Rodricks, is known for his...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search