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Fashion savvy youth opts for eco-couture

Feb '07
More and more people now a day are finding interest in wearing clothing made of natural fabrics.

Fashionistas are choosing fabrics made from soy, bamboo and hemp which are biodegradable and made without chemical additives such as petroleum, and pesticides or insecticides.

Clothes made from the natural fabrics have been called eco-couture.

Sophisticated fashion companies are opting for the eco friendly fashion since the past decade.

Esprit introduced its E-collection in the early 90's and became the pioneer in this regard. Patagonia, Seventh Generation and The Gap have joined the band wagon and offered environmentally friendly attire made from organic cotton.

The Threadhead creations a Knoxville company specializes in soy, bamboo, hemp and organic cotton fashions. It has a unique collection of hemp features, wedding dresses, and handicrafts.

The company's designer Rai-Lynne Broach has a specialty in creating hemp wedding dress. The gowns are prepared in hemp-silk blend to create a softer look. Broach has found customers in Japan, Australia, England, and Norway.

China became the first country to introduce soy knits. Hemp and other eco-friendly textiles are also produced in China.

A leading men's underwear manufacturer 2(x)ist has created Soy Comfort line.

C-IN2, another men's underwear company, has a bamboo line. It's available in a variety of spring colors.

Bamboo pulp which is compared to silk is also used to produce underwear. The characteristics of this fibre include moisture absorption which makes it summertime wearer.

Leading Italian fashion house Gucci has presented clutch handbags and sandals made of bamboo in a recent spring collection.

This trend indicates that the newer generations who are environment conscious as well as fashion savvy are demanding eco friendly fabrics and leading boutique are shelving these items replacing the conventional pieces.

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