Home / Knowledge / News / Textiles / Cotton is fashionable

Cotton is fashionable

10
Feb '07
Consumers worldwide are increasing their spending on apparel while continuing to show a strong preference for natural fibers, according to the latest Global Lifestyle Monitor (GLM) survey, conducted by Cotton Incorporated and Cotton Council International.

Not only do consumers worldwide love cotton, but they are willing to pay more for natural fibers such as cotton, which they associate with high quality, chose to wear the most, and deem the best fiber for today's fashion.

The Global Lifestyle Monitor, a biennial consumer research study that gauges consumer attitudes and shopping habits to understand why they shop, where they shop, and what motivates them to buy clothing, was conducted for the fourth time in 2006. This survey included nine countries: Brazil, Colombia, Italy, Germany, the United Kingdom, India, China, Japan and Thailand, which was new to the study this year.

Deciding Factors for Apparel Purchase
Among the most important attributes in purchasing a garment is quality; nine out of ten consumers say that knowing a garment's quality is one of the most important considerations before buying. And consumers worldwide closely associate quality with fiber content.

Like U.S. consumers, global consumers (52%) also considered natural fibers such as cotton to be of higher quality than synthetic fibers. And when asked if they would pay more for better quality, 67% of global consumers agreed.

Checking the Label
Nearly half of Global consumers always or usually check the fiber content label before purchasing apparel. When asked what information is important when purchasing apparel, 77% of global consumers noted fiber and over half (51%) said that cotton was the best fiber for today's fashions. Furthermore, 60% of global consumers said they wore more cotton than any other fiber, indicating that cotton is a staple fiber in consumers' closets worldwide.

Natural fibers are most important in India (74.4%), Italy (68.3%) and China (65.3%), three countries where the majority of consumers say they always or usually check fiber content labels.


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Sep 2021

Turkmenistan, Uzbekistan agree to raise trade turnover to $1 bn

Uzbekistan and Turkmenistan recently agreed to raise bilateral trade...

Pic: Shutterstock

Textiles | On 20th Sep 2021

MPs, peers call on UK govt to ban fur sales & imports

Over 100 cross-party members of Parliament (MPs) and peers have...

Pic: Canopy Planet

Apparel/Garments | On 20th Sep 2021

Over 400 brands now part of Canadian organisation Canopy's initiatives

Canopy has announced that over four hundred brands and retailers are...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Textile Industry, Head honchos

Textile Industry
Head honchos

Extension of RoSCTL to boost textile exports

Richard Armitage,

Richard Armitage

Adaptive Control automates, controls and monitors machines, systems and...

Susan Bhaktul,

Susan Bhaktul

Established in 2000 as a liaison with the Government of India, Industree...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Shaan Sethi, Jaanuu

Shaan Sethi
Jaanuu

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Abhishek Agarwal, Purple Style Labs

Abhishek Agarwal
Purple Style Labs

Late Indian fashion designer Wendell Rodricks, is known for his...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search