Home / Knowledge / News / Textiles / Merino takes it to the extreme

Merino takes it to the extreme

12
Feb '07
Australian Merino wool has been displayed at the world's largest sporting goods trade show in Germany; a meeting point for some of the world's largest sporting manufacturers, designers and retailers.

Seventeen high-performing Australian Merino products were displayed at ISPO 2007 in Munich from the 4th to the 7th of February 2007.

Extreme sports is a growing trend all around the world, and Australian Merino wool is taking advantage of its unique characteristics to offer fabrics that provide the extreme benefits required for the ultimate in sports apparel performance. The primary aim of the world's largest sporting goods trade show, ISPO, is to intensify and strengthen the communication and support for retailers to access an array of beneficial performance and sporting products.

Australian Wool Innovation (AWI) attended ISPO for the first time in 2006, and already Australian Merino wool apparel has been included in garment ranges of leading labels such as Driza-Bone. AWI was pleased to present a collection ranging from extreme protective textiles, multi-climate buffering fabrics, and sample design products all built to benefit the extreme sports individual; at ISPO 2007.

Merino's warmth has been a literal life-saver but its breath-ability is possibly more remarkable, buffering changes in the microclimate to maintain body temperature in a range that is optimal for performance.

AWI has taken Merino to the extremes with some of the latest technologies. From bright new whites and colour techniques through to controlled felting to increase thickness, reduce air permeability and increase strength; to the other end of the scale with feather-weight textiles that are stain resistant, quick drying, flexible and comfortable next-to-skin.

Click here to read more:

Australian Wool Innovation Limited, Australia


Must ReadView All

Pic: Shutterstock

Textiles | On 27th Sep 2021

China's infrastructure plan to spur domestic demand, economic change

China’s State Council's executive meeting recently adopted the 14th...

Pic: Shutterstock

Apparel/Garments | On 27th Sep 2021

AAFA calls for tariff relief as US industry deals with shipping crisis

American Apparel & Footwear Association president and CEO Steve Lamar ...

Pic: Shutterstock

Textiles | On 27th Sep 2021

Bangladesh seeks duty-free market access to US

Bangladesh recently urged the US to provide duty-free access to its...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Textile Industry, Head honchos

Textile Industry
Head honchos

Occam's razor principle and purpose-driven innovations

Meghavi Suthar,

Meghavi Suthar

Founded by NIFT graduate <b>Meghavi Suthar </b>in 2017, Kala is an...

Alberto Gotti,

Alberto Gotti

Danitech was born from the will of a group of technicians to offer the...

Akram Tariq Khan,

Akram Tariq Khan

E-commerce brand YourLibaas meaning "garment or attire" in Udru, was...

Shaan Sethi, Jaanuu

Shaan Sethi
Jaanuu

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search