Interviews
Pioneering spirit carrying through: initial manifestation successful
12 Feb '07
3 min read
There was also excitement amongst brands that didn't make it to the January edition. Reza Dehghani, CEO Criminal: “The event was impressive. It's been the start of something completely new. If I wouldn't have been so busy with Barcelona I would have been here. Now, I'm a sorry that I'm not.”
“But next time I'll be here for sure. Charles Eisenhouer, Sales Director Pepe Jeans London: We, as brands, come to these fairs to present ourselves to our current customers and attract potential new ones."
"The team at Bread & butter put forward a very cool venue, reminiscent of the very first B&b's in Cologne. If we can be convinced that the Northern retailers (especially the German ones) will come, we will be there. We believe that Karl-Heinz and his team have built it, now we must all come to support this fair.”
Karl-Heinz Müller: "With the premiere of BBBatKRAFTWERK, Berlin-Mitte all goals were achieved: together with the participating brands and labels we have presented this totally new presentation platform to the industry and to retail and we succeeded in fascinating the fashion sector. The DNA of the brand is in focus, its identity – a retailer wants to be inspired, and this works through the emotional approach."
All parties involved agree: BBBatKRAFTWERK, Berlin-Mitte brings back the spirit of July 2001 when BREAD & butter showed new possibilities by introducing the “offshow for selected brands” and by waking up the tradeshow landscape with pioneering spirit and enthusiasm. According to the industry the new event in Berlin has the same potential.
“But next time I'll be here for sure. Charles Eisenhouer, Sales Director Pepe Jeans London: We, as brands, come to these fairs to present ourselves to our current customers and attract potential new ones."
"The team at Bread & butter put forward a very cool venue, reminiscent of the very first B&b's in Cologne. If we can be convinced that the Northern retailers (especially the German ones) will come, we will be there. We believe that Karl-Heinz and his team have built it, now we must all come to support this fair.”
Karl-Heinz Müller: "With the premiere of BBBatKRAFTWERK, Berlin-Mitte all goals were achieved: together with the participating brands and labels we have presented this totally new presentation platform to the industry and to retail and we succeeded in fascinating the fashion sector. The DNA of the brand is in focus, its identity – a retailer wants to be inspired, and this works through the emotional approach."
All parties involved agree: BBBatKRAFTWERK, Berlin-Mitte brings back the spirit of July 2001 when BREAD & butter showed new possibilities by introducing the “offshow for selected brands” and by waking up the tradeshow landscape with pioneering spirit and enthusiasm. According to the industry the new event in Berlin has the same potential.
Bread & butter GmbH
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