On January 28, 2007, Fashion Festival 2006 was held in Shenzhen. In the event, 28 prestigious fashion awards were allotted to several brands.
The awards were decided by the selection panel including Shenzhen Municipal Association of Leather Industry, textile industry association, retail clothing business and trade associations and other major associations.
Fashion Festival awarded more than 70 brands and they were short-listed on the basis of specialization, in-depth promotion, influence and competitiveness.
In 2006, output value of Shenzhen city's garment industry stood at RMB120 billion and exports reached US $10.6 billion.