Interviews
Sasha Launches Aaram se lifestyle decor
14 Feb '07
1 min read
Sasha is a not-for-profit marketing outlet for more than a hundred groups of craftspeople and producers from all over India.
Aaramse, a range of designer lifestyle home decor and home utility products was launched in India at the SASHA shop at Kolkata on 18th January by The Hon Consul General of Italy in Kolkata AGOSTINO PINNA.
It was launched in Bangalore at Cinnamon, a lifestyle store on the 19th of January 2007.
Handcrafted, designed in India and Italy with 4 designers, produced by about 13 craft and textile groups with over 600 artisans, across 4 states in India, using and combining 15 different skill sets and materials, prototyped over a period of 9 months. To be sold in 4 continents both developed and developing, in the northern and southern hemispheres, through about 150 Fair Trade outlets the world over and through the smart set lifestyle stores & high end boutiques in India, AARAMSE 1° from SASHA ALTROMERCATO JV is indeed a global project in the true sense of the word.
Aaramse, a range of designer lifestyle home decor and home utility products was launched in India at the SASHA shop at Kolkata on 18th January by The Hon Consul General of Italy in Kolkata AGOSTINO PINNA.
It was launched in Bangalore at Cinnamon, a lifestyle store on the 19th of January 2007.
Handcrafted, designed in India and Italy with 4 designers, produced by about 13 craft and textile groups with over 600 artisans, across 4 states in India, using and combining 15 different skill sets and materials, prototyped over a period of 9 months. To be sold in 4 continents both developed and developing, in the northern and southern hemispheres, through about 150 Fair Trade outlets the world over and through the smart set lifestyle stores & high end boutiques in India, AARAMSE 1° from SASHA ALTROMERCATO JV is indeed a global project in the true sense of the word.
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