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Shopping Malls create fashion awareness

16
Feb '07
Shopping malls of Lucknow have become the focal point for creating fashion awareness and bringing on a retail boom in Lucknow.

The advent of mall culture in the city has given a boost to the fashion scene as it keeps people abreast of latest fashion trends.

Lucknowites pick up fashion trends just as well now as their metro counterparts – from shrugs to trench coats to boots and stilettos.

Lucknowites have become more fashion conscious due to increase in purchasing power and mall culture, said Lucknow-based fashion designer Asma Husain.

Lucknow is considered as a lucrative market to launch new products and most companies target Lucknow to launch their latest collections, said Amit Jaiswal, supervisor at Lucknow branch of a UK-based retail chain.

Well-known fashion brands have put up shop with many celebrities coming in to inaugurate showrooms in the city, observes Chandni Verma, student and party hopper.

Exposure to media has helped to keep up with changing fads and with page 3 parties becoming a hit, making a style statement has also gained importance, Asma said.


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