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Purista knocks socks off Van Heusen

16
Feb '07
Premium shirt maker, British Van Heusen, has launched an exclusive range of Purista-treated socks, offering UK consumers the benefits of the unique freshness enhancing treatment. The Purista performance finish, which keeps textiles fresher for longer, is now featured on all Van Heusen branded cotton/Lycra socks in stores across the UK.

Van Heusen is an internationally recognised brand name with a reputation for supplying high quality men's garments. By incorporating the Purista treatment onto Van Heusen branded socks, British Van Heusen is adding value to an already attractive proposition. The treatment is available on plain and patterned single-, two-pack and five-pack socks.

The use of Purista treatment allows the socks to retain their freshness and feel for longer. Applied at the manufacturing stage, the treatment does not have to be renewed and lasts for the practical life of the product.

Peter Cowey, International Business Manager for Purista, comments: “We are delighted to have the Purista brand on Van Heusen socks. It offers some of the highest quality garments in the world, so it is great for Purista to be synonymous with this reputable brand. “

Commenting on the market for treated socks, Mr. Cowey adds: “In the UK, socks arestill the number one treated garment consumers buy over any other 'freshness' treated item. We carried out research with Taylor Nelson Sofres (TNS), which revealed that 49 percent of consumers would buy treated socks, which means there is an opportunity for other retailers to capitalise on this demand."


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