Home / Knowledge / News / Textiles / Purista knocks socks off Van Heusen

Purista knocks socks off Van Heusen

Feb '07
Premium shirt maker, British Van Heusen, has launched an exclusive range of Purista-treated socks, offering UK consumers the benefits of the unique freshness enhancing treatment. The Purista performance finish, which keeps textiles fresher for longer, is now featured on all Van Heusen branded cotton/Lycra socks in stores across the UK.

Van Heusen is an internationally recognised brand name with a reputation for supplying high quality men's garments. By incorporating the Purista treatment onto Van Heusen branded socks, British Van Heusen is adding value to an already attractive proposition. The treatment is available on plain and patterned single-, two-pack and five-pack socks.

The use of Purista treatment allows the socks to retain their freshness and feel for longer. Applied at the manufacturing stage, the treatment does not have to be renewed and lasts for the practical life of the product.

Peter Cowey, International Business Manager for Purista, comments: “We are delighted to have the Purista brand on Van Heusen socks. It offers some of the highest quality garments in the world, so it is great for Purista to be synonymous with this reputable brand. “

Commenting on the market for treated socks, Mr. Cowey adds: “In the UK, socks arestill the number one treated garment consumers buy over any other 'freshness' treated item. We carried out research with Taylor Nelson Sofres (TNS), which revealed that 49 percent of consumers would buy treated socks, which means there is an opportunity for other retailers to capitalise on this demand."

Must ReadView All


E-commerce | On 19th Sep 2021

Switzerland commits $4.4 mn for UNCTAD’s e-com, digital economy work

Switzerland recently announced a contribution of $4.4 million to the...

Pic: Shutterstock/humphery

Textiles | On 18th Sep 2021

China wants to join CPTPP; Japan to consult members to respond to bid

Chinese commerce minister Wang Wentao recently submitted an...

Pic: Shutterstock

Textiles | On 18th Sep 2021

Eurozone GDP recovers quicker than expected after lockdowns: EU report

The eurozone economy recovered more rapidly than considered earlier...

Interviews View All

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Vikash & Vishal Pacheriwal,

Vikash & Vishal Pacheriwal

Launched in 2018, Raisin is a contemporary fusion fashion brand that aims...

Barry Goodwin,

Barry Goodwin

UK based Amba Projex Ltd designs, manufactures, and installs industrial...

Klaus Bergmann,

Klaus Bergmann

German company Erbatech GmbH develops, designs and manufactures high end...

Silverio Baranzano, Fitesa

Silverio Baranzano

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Ian Russell, Pireta

Ian Russell

UK-based Pireta has developed a unique free-form process to add durable,...

Frank Heislitz, Freudenberg

Frank Heislitz

Freudenberg Performance Materials is a leading global manufacturer of...

Sunita Shanker, Label Sunita Shanker

Sunita Shanker
Label Sunita Shanker

Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

<b>Anjali Bhaskar</b> has an experience of 12 years in the fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search