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EU market study to increase handloom exports

20
Feb '07
To improve exports of handloom products to the European Union (EU) countries, the Handloom Export Promotion Council (HEPC) will undertake an extensive study on the EU market with focus on Great Britain, Germany, France and Italy.

The study is part of market promotion project by HEPC in association with the office of Development Commissioner (handlooms), Ministry of Textiles, Government of India.

Identifying potential products, buyers and suggesting suitable marketing strategies to increase market access will be undertaken during phase-I of the study.

Nearly 200-300 selected Indian exporting companies would work with the identified foreign buyers throughout the project period and establish business relationship.

In phase-II, implementation of strategies to increase export of Indian hand woven textiles in the focus markets, will be done by the consultant.

EU imports about $20 billion worth of textiles and floor covering but Indian exports form just about 6percent of its total imports whereas handloom share in the total import of the EU is less than 0.6 percent.


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