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Bharti announces strategic roadmap for retail venture

20
Feb '07
Bharti Retail (Pvt) Limited, a wholly owned subsidiary of Bharti Enterprises, announced the strategic roadmap for its retail operations. As part of its plans to provide a world-class retailing experience to consumers across India, the Company has planned an investment of $ US 2 to 2.5 billion by 2015.

Bharti Retail plans pan-India operations and is looking at approximately 10 million square feet of retail experience across all cities in India with a population of over one million. The 60,000 people, it plans to employ, will include ex-servicemen and women and provide multi faceted career opportunities for youth of India.

Bharti Retail will launch its retail outlets in multiple consumer friendly formats, which will include Hypermarkets and Supermarkets. For the small store format, Bharti Retail is also looking at partnering with existing local store owners across India through a franchise model. Bharti Retail proposes to serve all regular shopping requirements of an average Indian household.

This will include all clothing and footwear, furniture and furnishing, and other household articles. Bharti Retail will keep adding to the product portfolio in line with consumer aspirations, preferences and trends in the international market.

Mr. Rajan Bharti Mittal, Joint Managing Director, Bharti Enterprises said, “After revolutionising the Indian telecom sector, retail will be the next big focus area for Bharti. Organised retail, which currently accounts for only 3% of the total market, has tremendous growth potential in the fast expanding Indian economy. Not only will it benefit millions of consumers but also farmers, small manufacturers and artisans. The sector will also offer enormous direct and indirect employment opportunities while attracting huge i­nvestments in building the supply chain infrastructure, adding to the economic growth of India, especially in rural areas.”


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