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Woolmark steps out in Award Winning Trousers
09 Mar '07
2 min read
The Woolmark Company's, Project Leader, Easy Care Wovens, Dr Kevin Byrne, has worked with TAL Apparel to achieve a unique level of product performance combined with a typical wool handle. The trousers are now being marketed in the US with a number of key retailers, chief amongst these, Levi, under their Dockers brand.
“There is a significant trend in the US towards smart/casual products through certain retailers traditionally associated with sports/casual, such as Levi and Tommy Hilfiger,” adds Brenda McGahan. “Brands which either seek to raise their smart/casual business or move into the classic, refined more luxurious market offer terrific potential for wool.”
“We are proud to have worked with our Woolmark licensee TAL Apparel to develop these award winning trousers”
“There is a significant trend in the US towards smart/casual products through certain retailers traditionally associated with sports/casual, such as Levi and Tommy Hilfiger,” adds Brenda McGahan. “Brands which either seek to raise their smart/casual business or move into the classic, refined more luxurious market offer terrific potential for wool.”
“We are proud to have worked with our Woolmark licensee TAL Apparel to develop these award winning trousers”
The Woolmark Company
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