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EICA proposes to promote Indian cotton as a brand

Mar '07

East India Cotton Association (EICA) on Tuesday sought promotion of Indian cotton as a brand both in the overseas as well as domestic markets.

KF Jhunjhunwala, President, EICA said that even cotton should be standardized and then branded based on its quality.

Cotton sector has undergone a sea change largely due to Government and industry initiatives which has helped to create appropriate conditions for investment right from field level to spinning mill, said OP Agarwal, Executive Director, EICA.

He added that the result has been tangible in terms of both improvements in average cotton yields and in India's reputation for quality cotton.

China is the largest producer of cotton in the world but it is also the largest net importer of cotton as its cotton production lags behind its consumption level, Jhunjhunwala said.

India has emerged as a surplus producer of cotton during the last three cotton seasons and there will still be a comfortable surplus, he said.

China will benefit by importing larger quantities of Indian cotton, as the transportation costs are minimal.

With India set to play a consistent role in the cotton export market a branding exercise would help expand its market and drive home the fact that the quality of the cotton has vastly improved than what is perceived by the world.

Cotton Textile Export Promotion Council has also put forward the proposal to Governmentto promote cotton as a brand in overseas as well as domestic market, Jhunjhunwala said.

During cotton season of October 2006-September 07 period, India's cotton exports are estimated to be around 800,000 ton, of this almost 65 percent will be to China.

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