Home / Knowledge / News / Textiles / Nuance-Watson presents Ralph Lauren Polo Double Black

Nuance-Watson presents Ralph Lauren Polo Double Black

14
Mar '07
Nuance-Watson (Singapore) proudly introduces Ralph Lauren Polo Double Black, the latest addition to the Polo fragrance family, to its offer at Singapore Changi Airport. Singapore is the first airport in Southeast Asia where the new scent for men is available.

To promote the exclusivity of the offer, Nuance-Watson and Polo Double Black have teamed up with Ducati motorbikes for an outstanding promotion. Intense seduction in a bottle: Polo Double Black, the latest addition to the Polo fragrance family, represents a statement of the independent and confident man, who aspires to the luxurious yet edgier lifestyle.

In order to promote the exclusivity of the launch, Nuance-Watson (Singapore) is issuing a special invitation to customers passing through Singapore Changi Airport's Terminals 1 & 2 as well as the Budget Terminal: Enter into the Polo Double Black world at Singapore Changi, the first airport to launch this fragrance in South East Asia – and gain an extraordinary glimpse of yourself!

To provide this special experience, Nuance-Watson (Singapore) and Polo Double Black have teamed up with Ducati motorbikes: From today until April 2, customers will be able to take home a polaroid of themselves donning on the Ducati helmet and leather jacket, taken next to the Ducati bike as a memoir.

“We chose Nuance-Watson Singapore as our partner to exclusively launch this fragrance in Travel Retail Southeast Asia because of our outstanding relationship with them as partners,” said Sid Shetty, Area Manger for Fragrances for L'Oreal Luxury Product Division's Travel Retail Asia Pacific Unit - Scental.

"We are happy to collaborate with the brand on yet another interesting activity, following the highly successful saxophonist stint during the Polo Black launch with us in March last year. The brand has always had their creative hats on, partnering with us to make shopping in Changi Airport ever more enjoyable." said Nuance-Watson's Executive General Manager, Ken Tse.

The Nuance Group, Switzerland


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Sep 2021

California 1st US state to require hourly wages for garment workers

Taking historic and decisive action to help keep workers safe on the...

Pic: ADB

Textiles | On 28th Sep 2021

ADB approves $250-mn loan to support Bangladesh’s economic recovery

The Asian Development Bank has approved a $250-million policy-based...

Pic: Shutterstock

Textiles | On 28th Sep 2021

US 2020-21 cotton exports highest in 15 years

Spurred by record global imports, US cotton exports in 2020-21 were...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Extension of RoSCTL to boost textile exports

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Sustainable and eco-friendly fibres remain in the minority

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Zayed Moyeen,

Zayed Moyeen

Far East Knitting and Dyeing Industries LTD (FEKDIL) was established in...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Raghavendra Rathore, Label Raghavendra Rathore Jodhpur

Raghavendra Rathore
Label Raghavendra Rathore Jodhpur

Being one of the first designers to use the "Brand India" positioning for...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

<b>Anjali Bhaskar</b> has an experience of 12 years in the fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search