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Nuance-Watson presents Ralph Lauren Polo Double Black

Mar '07
Nuance-Watson (Singapore) proudly introduces Ralph Lauren Polo Double Black, the latest addition to the Polo fragrance family, to its offer at Singapore Changi Airport. Singapore is the first airport in Southeast Asia where the new scent for men is available.

To promote the exclusivity of the offer, Nuance-Watson and Polo Double Black have teamed up with Ducati motorbikes for an outstanding promotion. Intense seduction in a bottle: Polo Double Black, the latest addition to the Polo fragrance family, represents a statement of the independent and confident man, who aspires to the luxurious yet edgier lifestyle.

In order to promote the exclusivity of the launch, Nuance-Watson (Singapore) is issuing a special invitation to customers passing through Singapore Changi Airport's Terminals 1 & 2 as well as the Budget Terminal: Enter into the Polo Double Black world at Singapore Changi, the first airport to launch this fragrance in South East Asia – and gain an extraordinary glimpse of yourself!

To provide this special experience, Nuance-Watson (Singapore) and Polo Double Black have teamed up with Ducati motorbikes: From today until April 2, customers will be able to take home a polaroid of themselves donning on the Ducati helmet and leather jacket, taken next to the Ducati bike as a memoir.

“We chose Nuance-Watson Singapore as our partner to exclusively launch this fragrance in Travel Retail Southeast Asia because of our outstanding relationship with them as partners,” said Sid Shetty, Area Manger for Fragrances for L'Oreal Luxury Product Division's Travel Retail Asia Pacific Unit - Scental.

"We are happy to collaborate with the brand on yet another interesting activity, following the highly successful saxophonist stint during the Polo Black launch with us in March last year. The brand has always had their creative hats on, partnering with us to make shopping in Changi Airport ever more enjoyable." said Nuance-Watson's Executive General Manager, Ken Tse.

The Nuance Group, Switzerland

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