Home / Knowledge / News / Textiles / Athletic footwear is significant portion of overall footwear market - Marshal Cohen

Athletic footwear is significant portion of overall footwear market - Marshal Cohen

Mar '07
Chief Industry Analyst, Marshal Cohen
'Low Performance,' 'Ath-leisure,' 'Fusion' footwear, call it what you will, NPD's latest footwear data trends are showing the biggest growth in the athletic shoe categories that have more of a 'fashion focus.'

The NPD Group Inc, leading provider of consumer and retail information, released 2006 sales results for athletic footwear. In the 19.4 billion dollar athletic footwear market, low performance footwear, the category of athletic footwear designed to emphasize fashion and comfort, has now become the second largest athletic shoe category coming in a very close second to running shoes (4.8 to 4.9 billion dollars respectively).

“There is a clear shift by consumers from casual athletic shoes to fashion designs for casual.” said Marshal Cohen, chief industry analyst, “Athletic footwear retailers and manufacturers need to take a careful look at this trend and focus on what consumers are asking for. A huge part of the athletic footwear market is not comprised of hard core users.”

“Athletic footwear is a significant portion of the overall footwear market, and there's a shift in what consumers want in their active footwear,” said Cohen. “Consumers are telling us that style and comfort, not performance, are the keys here.” In a recent survey, consumers told NPD that comfort is the primary influence on their athletic footwear purchases. Price and 'a fashionable look' placed second and third as purchase influencers.

Cohen points to the Skate category as another example of the fashion and comfort trend driving sales. “While skate-inspired footwear still represents a small market (800 million dollars of the 19.4 billion dollar total athletic footwear market), its growth can't be ignored. And it's not. Brands as well as retailers are re-orienting their focus on this market. Some have even moved toward this fashion trend and vacated other athletic footwear categories.” cited Cohen.

“I think that the athletic footwear industry is beginning to expand its horizons and not concentrate entirely on the athletic-side of the equation.” said Cohen. “I think the Nike/Payless 'Tailwind' announcement is a perfect example of how the industry is taking note of these developing trends.”

Click here to view more:

The NPD Group Inc

Must ReadView All

Pic: Shutterstock

Textiles | On 27th Oct 2021

US reaches multi-country agreement on Digital Services Taxes

The US has reached an agreement with Austria, France, Italy, Spain...

A portion of globe showing location of Myanmar in Asia. Pic: commons.wikimedia.org/ Valegos Mangenuit

Textiles | On 27th Oct 2021

Myanmar heading towards economic crisis

The southeast Asian nation of Myanmar, which saw military junta...

Pic: Shutterstock/I Love Coffee dot Today

Apparel/Garments | On 27th Oct 2021

Cambodia’s garment exports up by 11.4% in Jan-Sept 2021

Cambodia exported $8.2417 billion worth garments between January and...

Interviews View All

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Zayed Moyeen,

Zayed Moyeen

Far East Knitting and Dyeing Industries LTD (FEKDIL) was established in...

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Susan Bhaktul,

Susan Bhaktul

Established in 2000 as a liaison with the Government of India, Industree...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Seth Casden, Hologenix

Seth Casden

Hologenix is a material sciences company dedicated to developing products...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Sunita Shanker, Label Sunita Shanker

Sunita Shanker
Label Sunita Shanker

Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search