Interviews
Miss Universe New Zealand must represent nation brand - Jack
19 Mar '07
3 min read
'It's nice to do something for the home team,' says Mr Yan, who travels to Auckland shortly for a judging event. This year's Miss Universe New Zealand has an added feature. The public can text and vote for a winner using their cellphones.
In addition to publishing Lucire, Mr Yan co-authored Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands (Kogan Page, London, 2004) and is a commentator on nation branding issues. He is a member of the Medinge Group branding think-tank in Sweden.
Jack Yan founded Jack Yan & Associates, one of the world's first virtual firms, in 1987. His company is based or represented in over a dozen countries worldwide. Among his company's interests are business consulting, imaging, software and media, including the fashion magazine brand Lucire.
JY&A Consulting is part of Jack Yan & Associates, an independent global communications company founded in 1987.
In addition to publishing Lucire, Mr Yan co-authored Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands (Kogan Page, London, 2004) and is a commentator on nation branding issues. He is a member of the Medinge Group branding think-tank in Sweden.
Jack Yan founded Jack Yan & Associates, one of the world's first virtual firms, in 1987. His company is based or represented in over a dozen countries worldwide. Among his company's interests are business consulting, imaging, software and media, including the fashion magazine brand Lucire.
JY&A Consulting is part of Jack Yan & Associates, an independent global communications company founded in 1987.
Jack Yan
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