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Yves Saint provides Flash Makeup for travelers at Changi Airport

Mar '07
Nuance-Watson (Singapore) is currently offering its customers pampering treats as well as great gifts. The promotion, staged in collaboration with the Civil Aviation Authority of Singapore (CAAS) and VISA, is designed to assure as well as educate passengers following the introduction of more stringent security measures. The key message is: Liquids are still allowed on most flights – as long as certain conditions are met.

The partners launched their perfume and cosmetics event on March 15 at Singapore Changi Airport's Terminal 1 West and Terminal 2 Central departure transit areas. Passengers visiting between mid-March and April 15 will be offered to enjoy the following complimentary pampering services:

• Pampering Hand Massage by Clarins
• Face Massage by Prevage
• Skin Analyzer by SK-II
• Aromatic Hand Massage by Jurlique
• Flash Makeup by Yves Saint Laurent (the latter two only in Terminal 2)

Apart from the pampering services offered, customers are also entitled to great value gifts when they purchase perfume and cosmetics items.

While customers benefit from being offered pampering treats and great gifts, this promotion gives the partners involved the opportunity to run an educational exercise on the liquid ban restrictions, thereby improving customers' confidence in duty-free shopping.

Sales from the event area have been promising since its opening, trending at more than 25% ahead of targeted sales. Ken Tse, Executive General Manager of Nuance-Watson Singapore said:” To add excitement, we often leverage on partners like VISA to increase the all important penetration and drive maximum transaction value. This alliance continues to strengthen our close working relationship with CAAS and VISA to bring about retail-tainment to travelers.”

The Nuance Group, Switzerland

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