Home / Knowledge / News / Textiles / Himatsingka Seide to foray into foreign markets

Himatsingka Seide to foray into foreign markets

Mar '07
Himatsingka Seide Ltd has plans to enter foreign markets through its retail brand 'Atmosphere' with a view to create a niche for itself in growing home furnishings market.

Company also plans to open Atmosphere retail outlets in Dubai and in Hong Kong or Singapore next fiscal as these are emerging markets for home furnishings due to booming construction sector (both residential and commercial).

Dubai outlet is planned to be opened in mid-April while stores in Hong Kong or Singapore will open sometime later with average size of stores being around 5,000 sq ft.

"Over 60 percent of the sales happen through interior designers and decorators. Since Dubai is witnessing hectic construction activities, the demand for home furnishings is high. For instance, in Dubai alone, 80-100 hotels are coming up. We see this as a great opportunity to grow our business," said Himatsingka Wovens Vice-President (Retail) Bharat Ram.

Atmosphere caters to a large segment of consumers which includes residential complexes and hospitality industry and sells variety of products like silk fabrics, silk blends, curtains, cushion and upholstery.

"Only samples of the products are displayed at the retail outlets. Once the customer places an order, the shipment will take place. The business approach is entirely different from other retail brands. We are keen on having stores only in good locations," he pointed out.

"The brand is growing at a compounded annual growth rate of 50 percent, which is highly encouraging. We have design centres in New York and Bangalore to contribute to our product innovation," Ram added.

Must ReadView All

Pic: Shutterstock

Textiles | On 25th Sep 2021

EU extends GSP plus status for Pakistan with 6 new conventions

The European Union (EU) has extended its general system of...

Pic: Shutterstock

Apparel/Garments | On 25th Sep 2021

Bangladesh seeks Russian support for ensuring direct exports there

Bangladesh commerce minister Tipu Munshi recently sought Russian...

Pic: Boris-B / Shutterstock.com

Retail | On 25th Sep 2021

US’ Halloween spending to reach $10.14 bn this year: NRF

Consumer spending in the US on Halloween-related items is expected to ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

Shyam Gupta,

Shyam Gupta

Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Shlomzion Chen, Seevix

Shlomzion Chen

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search