Archies as a brand to grow & expand

31 Mar '07

3 min read

Commenting on the development, Mr. Pramod Arora, Executive Director, Archies limited, “ Archies, over the years, has grown from strength to strength in retail network, product offering and brand presence in the country. The retail sector on a whole is booming in India."

There is a drastic shift from unorganized to organized retail with traditional markets making way for exclusive brand outlets and retail malls, ushering in a new era of shopping. With changing lifestyle trends, globalisation and increased purchasing power, it's the opportune time for Archies as a brand to grow and expand.

To aggressively pursue our retail expansion plans, we decided to infuse fresh capital and hence decided to go the preferential way. "We are contented with the response that we have got.”

Archies Limited is India's top market leader in the social expression industry with over 50% market share in the organized sector.

Having pioneered the concept of branded retailing in India over the last three decades Archies has grown with the spread of modern culture, increasing urbanization and improving standard of living.

With the retail boom happening in the country, Archies is consciously targeting malls and other prime retail space for opening its own stores. With an increased focus of gifting, Archies has signed with many global majors.

It has also launched the new store brand Stupid Cupid, for fashion accessories and premium gifts. The company's revenue from retail operations is just under 50% for the year ending 31.03.07 (Projected) and is expected to go up to 70% by March 2010.

Archies Limited

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