LG to bring Chocolate Swim Wear & Lingerie show

05 Apr '07

3 min read

LG Electronics Canada is set to heat up the opening night of the TELUS World Ski and Snowboard Festival (TWSSF) on April 13th, 2007.

The company is bringing the ultimate in mobile phone luxury to Whistler Village with a spectacular swimwear and lingerie fashion show and big air extravaganza to celebrate the recently launched White Chocolate (LG 8500) phone and unveil the new LG Chocolate Flip (LG 8600) phone.

The lucky contest winner and a friend will receive airfare and three nights' accommodation at the TWSSF courtesy of LG Electronics Canada, with VIP privileges for the opening night, which includes a cool concert and ultra-chic LG swimwear and lingerie fashion shows.

The TELUS World Ski and Snowboard Festival is a 10-day celebration of sports, music and arts and draws a crowd of over 250,000 each year.

“LG Electronics Canada is very excited to bring our Chocolate Swim Wear and Lingerie show to the TELUS World Ski and Snowboard Festival,” said Andrew Barrett, VP of Marketing for LG Electronics Canada. “We want to start off the week long party with our consumers in style through a unique celebration of technology, music, action sports and fashion by bringing the Ultimate LG Whistler Experience to Canadians. The launch of the TELUS Chocolate Flip Phone and White Chocolate at TWSSF is a great opportunity for the LG brand to engage style-savvy Canadians in a truly unique setting - Whistler.”

The 'Ultimate LG Whistler Experience' winner will have their hands full of fashionable festivities. Snow lovers and the style-savvy will enjoy three seductive fashion shows featuring the sultry Chocolate Phone Series paired with lingerie and swimwear creations by Shan, a top Montréal design house. Following the fashion shows, The LG Chocolate Flip competition will showcase top boarders celebrating the unveiling of the new Chocolate Flip Phone with their own unique interpretation of the word “Flip”.

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