Interviews
Shoppers plan to spend nearly $1.6 bn on clothes & accessories
17 Apr '07
3 min read
The large majority (37.5%) of gifts will be purchased at a specialty store, such as a florist, jeweler or electronics store. Almost one-quarter (24.0%) of consumers will shop at a discount store, 29.0 percent will head to a department store and 2.9 percent will buy from a catalog. As online shopping continues to become a favorite way to shop, 20.0 percent of consumers will shop for mom online, compared to only 16.9 percent who did so last year.
“Although it's hard to measure our love for mom, consumers continue to spend on special, one-of-a-kind gifts for her,” stated Phil Rist, Vice President of Strategy at BIGresearch. “Luxury gifts such as jewelry and special services like a gift card to a spa allow mom to indulge on something she normally does not spend her own money on.”
Not surprisingly, men plan to spend the most this Mother's Day, with the average male shopper planning to spend $172.91, compared to women's estimated $107.18. Shoppers ages 25-34 will spend the most this year ($151.42), followed by 35-44 year olds ($147.30), 55-64 year olds ($138.14) and 18-24 year olds ($137.73).
About the Survey: The NRF 2007 Mother's Day Consumer Intentions and Actions Survey was designed to gauge consumer behavior and shopping trends related to the Mother's Day holiday. The survey was conducted for NRF by BIGresearch. The poll of 7,859 consumers was conducted from April 4-11. The consumer poll has a margin of error of plus or minus 1.0 percent.
BIGresearch is a consumer market intelligence firm that provides unique consumer insights that are gathered online utilizing very large sample sizes. BIGresearch's syndicated Consumer Intentions and Actions survey monitors the pulse of more than 7,000 consumers each month to empower its clients with unique insights for identifying opportunities in a fragmented and changing marketplace.
“Although it's hard to measure our love for mom, consumers continue to spend on special, one-of-a-kind gifts for her,” stated Phil Rist, Vice President of Strategy at BIGresearch. “Luxury gifts such as jewelry and special services like a gift card to a spa allow mom to indulge on something she normally does not spend her own money on.”
Not surprisingly, men plan to spend the most this Mother's Day, with the average male shopper planning to spend $172.91, compared to women's estimated $107.18. Shoppers ages 25-34 will spend the most this year ($151.42), followed by 35-44 year olds ($147.30), 55-64 year olds ($138.14) and 18-24 year olds ($137.73).
About the Survey: The NRF 2007 Mother's Day Consumer Intentions and Actions Survey was designed to gauge consumer behavior and shopping trends related to the Mother's Day holiday. The survey was conducted for NRF by BIGresearch. The poll of 7,859 consumers was conducted from April 4-11. The consumer poll has a margin of error of plus or minus 1.0 percent.
BIGresearch is a consumer market intelligence firm that provides unique consumer insights that are gathered online utilizing very large sample sizes. BIGresearch's syndicated Consumer Intentions and Actions survey monitors the pulse of more than 7,000 consumers each month to empower its clients with unique insights for identifying opportunities in a fragmented and changing marketplace.
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