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Sahara Art & Crafts Fest in Kozhikode

19
Apr '07
Sahara Art and Crafts Shopping Festival – 2007 kicked off, Sunday, April 15, at Swapna Nagari in Kozhikode.

Organized by Sahara Handicrafts and Handloom Association, the event exhibits unique handicraft creations from North India for 15 days.

The expo aims to provide an opportunity for direct interaction between artisans and consumers, eliminating interference from middlemen.

General Manager of the exhibition, Manoj Kumar, sated, ''Retailers sell these products at a very high price. Both artisans and customers are bound to gain once the product is bought directly from the artisans.''

The exquisite artifacts and handloom accessories showcased at the 125 booths attracted huge crowds.

Products displayed include mojaris and juties from Rajasthan, jewelry and handloom from Orissa, Pashmina shawls and products from Kashmir as well as zari desins and fabrics from Bihar. Artisans have also offered fashionable garments and modern items here.


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