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IT - most coveted industry for engineering graduates of 2008

20
Apr '07
The IT industry has once again been voted by engineering students as the most coveted future employment sector, with Google and Microsoft topping the list of employers of choice, according to the fifth round of Campus Track T-schools survey from The Nielsen Company. Consultancy firm McKinsey & Co. ranked the third most sought-after employer brand among the students.

Campus Track T-Schools '08 surveyed the attitudes of next year's graduating students towards recruiting companies and the factors they use to evaluate prospective employers. Conducted across the top engineering schools in India, the study profiled the talent pool in 130 institutes, a marked increase from the 73 surveyed in 2006.

Campus Track T-Schools analyses the attributes ranked by students to assist companies in formulating plans to attract the country's best engineering talent. Based on these parameters, each company is given a 'Goodwill Score' which is then used to compute a Campus Recruiter Index (CRI), providing the overall standing of the company in the eyes of the students. The results are based on the premier institutes of the country.

Shell was the only core manufacturing employer making it into the survey's Top 5. Investment banks Goldman Sachs and Lehman Brothers made an entry for the first time in the Top 10 list of most coveted employers (6th and 7th position respectively), reflecting the growing interest in investment banking among engineering students.

Who's on top?:
The top five industries appealing to most students were IT, Management Consultancy, Automobile, Investment Banking and Chemicals. IT companies and management consultancies were preferred particularly by students from premier institutes. Google, Microsoft, and McKinsey also ranked the top three employers in the Nielsen CRI. Google and Microsoft continue to rank ahead of the others as a 'Dream Company' to work for.


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